By Invitation · 16 Founders
The Exit
Bootcamp
For e-commerce founders doing $1M to $20M+ in yearly revenue that are preparing to exit
27 - 29 AUGUST 2026 · STORA RULLINGEN, STOCKHOLM
A common misconception
"I'm doing €100k a month - I'm not there yet."
Most founders we meet think an exit is something to think about later. The truth: brands doing €100k a month are already on the radar of serious acquirers. The decisions you make 12 to 24 months before a sale are what increase the multiple, and can be the difference between the brand being sellable, or not.
If you're past €100k/month, you're already there. Focussing on the metrics and elements of your brand that buyers pay for will be the difference between being worth at least 100% to 500% of the acquisition price.
100+ transactions closed over the last decade
The Premise
Founders spend years building. Almost none of them prepare for the exit.
Build it. Scale it. Now exit on your terms. A two-night founders' mastermind near Stockholm, 27–29 August 2026. The 12 value drivers that decide your multiple. Know and work on the 12 key valuation drivers that increase multiple and valuation when exiting to e-commerce acquirers.
You arrive with a brand. You leave with a clear, 12 month plan to ensure a premium multiple and more cash at close.
The Framework
The 12 drivers that move your multiple.
Every workshop block maps to the framework. By the close of Day Three, every founder has scored all twelve against their own brand - with a candid valuation range.
- 1. Revenue trend
- 2. Recurring revenue mix
- 3. Gross margin
- 4. Contribution margin
- 5. Blended ROAS / MER
- 6. LTV : CAC
- 7. Repeat purchase rate
- 8. Email / SMS share
- 9. Owner dependency
- 10. Channel concentration
- 11. Financial documentation
- 12. Age, IP & brand moat
The Agenda
An hour-by-hour map.
Day One - Arrival & the frame
Day Two - The 12 value drivers
Day Three - From drivers to the deal
The Venue
Stora Rullingen.
The whole island. Ours.
An exclusive private island on Lake Mälaren - an hour from Stockholm and five minutes by private boat from the mainland at Strängnäs. Three lodges, a private harbour, ~5 km of private shoreline, forest, wildlife and a Viking-age monument.
The seclusion is the point. No distractions. Pure focus. Staying present.
Entry Requirements
Who it's for.
E-commerce founders doing $1M to $20M+ in revenue - Shopify DTC, Amazon FBA, subscription / replenishment, software-adjacent.
Planning to exit within the next 6 months to 2 years.
Serious enough about a premium outcome to spend two nights working on it.
Capped at a small cohort to keep it focussed and hands on.
Logistics
How to arrive. What to bring.
Getting there
Fly into Stockholm Arlanda. From there, transport to the island is by private helicopter - direct from Stockholm to a landing moments from the lodge. All transport (helicopter included) is part of the all-inclusive investment.
Pre-work
Last 24 months of P&L, revenue by channel, and your key metrics. The Founder Workbook ships two weeks ahead, with a short pre-call with Dominic to set your goal for the trip.
What to pack
Layers and a swimsuit, comfortable shoes for the island trails. Laptops for the workshop blocks.
Questions
Frequently asked.
Who is eligible to attend?+
E-commerce founders doing $1M to $20M+ in yearly revenue - Shopify DTC, Amazon FBA, subscription / replenishment, or software-adjacent - who are planning to exit within the next 6 months to 2 years. Each application is reviewed personally to confirm fit on both sides.
How are founders selected?+
Book a call with Dominic. He speaks with every prospective attendee personally to confirm your business stage, timeline and goals match the cohort. Seats are limited to 16 to keep the room high-touch.
What is the time commitment?+
Three days on the island: arrive Thursday 27 August from 13:00 and depart after lunch on Saturday 29 August. Expect roughly half the time in structured workshops and hot seats; the rest is island activities, recovery and unstructured peer time. A short pre-call with Dominic and a Founder Workbook (last 24 months of P&L, revenue by channel, key metrics) ship two weeks ahead.
What is the investment?+
€5,200 excl. applicable VAT - all-inclusive. Covers private helicopter transport from Stockholm to the island and back, accommodation on the private island, all meals, island experiences, workshop materials and follow-up. Upon request, you can arrive by private boat transfer instead of the helicopter option for a lower ticket cost.
Where in Stockholm is the venue?+
Stora Rullingen, a private island on Lake Mälaren - about one hour from central Stockholm. Fly into Stockholm Arlanda; from there, private helicopter directly to the island, included in the investment.
Is it confidential?+
Yes. Chatham House rules across the room. Numbers, strategies and exit conversations stay inside the cohort.
What if I'm earlier than 6 months from exit?+
The bootcamp is designed for founders 6 months to 2 years out. Earlier than that and the lift on multiple is most often the biggest. Mention your timeline when you book a call.
What happens after the bootcamp?+
Dated follow-up rhythm with accountability partners. When your milestones are met, Dex steps back in to help finalise the exit - including complimentary Exit Readiness sessions.
By Invitation
Sixteen seats.
One island. Two nights.
This is a private qualifying call to make sure The Exit Bootcamp is the right fit. We will discuss your business, what you are looking to gain from the event and cover all details, including the investment.
Plan ahead and work backwards from your exit goal.